Chatroom egomaniacs

Why is it that so many traders in chatrooms post bogus trades?
You all know what I'm talking about. 12 trades, 12 winners, 24pts. And of course the range for the day has been 5pts and all of us veteran losers, know it's total bs. But of course, they continue to post it over and over again. yes, I have confirmation from research that these guys are bogus. My friends and I have taken the time to watch their posts and have caught them with fills that never occurred. Such a sad pathetic industry we are addicted to. Daytrading is the ultimate in deception.